Stemology possesses a powerful legacy—40 years of devoted science, a patented SRC-7 stem cell technology, and a loyal customer base. However, to realize its full market potential, it requires a strategic repositioning and a modern go-to-market approach.
We propose a comprehensive plan that leverages our expertise in brand strategy, direct-to-consumer marketing, UGC development, advertising management, and community building.
Generate immediate revenue through strategic sales of existing Stemology inventory via targeted campaigns and exclusive partnerships.
Transform Stemology into a premium wellness brand that competes with leading high-end health and wellness companies.
Execute a full-scale brand relaunch with new product line, establishing strong market position and sustainable growth.
Stemology stands on a remarkable foundation of scientific innovation. Your father-in-law's 40 years of research and development have produced something genuinely differentiated in the market: an all-natural, botanical formulation that triggers the body's own stem cells to regenerate.
The brand's commitment to natural, effective ingredients and its dedicated customer base are invaluable assets. However, the current branding and market positioning do not fully reflect the premium nature of the product.
The opportunity lies in bridging this gap—transforming Stemology into a brand that resonates with the modern, discerning consumer who values both scientific credibility and a sophisticated aesthetic.
Comprising four actives and three efficacy-enhancing helpers, SRC-7 represents real science, not marketing rhetoric. This patented stem cell technology is the foundation of genuine differentiation.
Successfully blended rigorous science with elevated design to create a compelling, high-end wellness experience. Demonstrates that consumers are willing to pay a premium for products that are both effective and beautiful.
Combined scientific credibility with sophisticated branding to establish premium positioning in the wellness supplement space.
40 years of R&D, patented technology, and proven efficacy—positioned to compete on the same playing field as these premium brands.
The name "Stemology" carries 40 years of equity, scientific credibility, and customer trust. Rather than creating an entirely new category term, we recommend redefining what Stemology represents.
Creating a new industry term presents significant challenges in terms of consumer education and market adoption. Instead, the "Organicis" concept can be woven into the brand narrative and website content as a supporting philosophy, rather than a replacement for the established Stemology identity.
This liquidation and priming strategy is anchored in Shasta's audience, trust, and curation. We will create a co-branded offering featuring the Facial Oil and Cell Revive Serum as a limited-release "ritual" bundle. This will be positioned as an exclusive offering available only to Shasta members, driving urgency and exclusivity while generating natural follow-on demand for the full brand relaunch. Shasta serves as a central execution partner, bringing strategic positioning, audience access, and third-party credibility to the market introduction.
This section defines what a Phase 1 "yes" entails, how value is exchanged commercially, what inputs are required before launch, and how a deeper partnership is unlocked only if performance is proven.
The pilot is anchored around a Shasta-exclusive, co-branded ritual bundle, positioned as a limited-release offering available only to the Shasta ecosystem. This exclusivity is foundational to urgency, credibility, and conversion.
At the conclusion of the 90-day pilot, both parties will evaluate performance against the success metrics listed above. If the partnership delivers meaningful results and both parties agree to continue, we will proceed to Phase 2 with refined commercial terms based on proven performance data. No obligation to continue if results do not meet expectations.
Before the pilot can launch, the following foundational elements must be in place:
Shasta will provide strategic guidance and support in preparing these elements, but final responsibility for product readiness rests with Stemology.
If Phase 1 demonstrates strong performance and both parties agree to continue, Phase 2 will involve a full-scale brand relaunch and go-to-market execution. This phase would include:
Specific Phase 2 terms will be negotiated based on Phase 1 learnings and performance data.
Deep understanding of the wellness market, consumer psychology, and the unique challenges of building premium health and beauty brands.
Successfully built Shasta Apothecary Labs into a trusted wellness brand with an engaged, loyal community.
Immediate connection to a warm, wellness-focused audience that trusts Shasta's curation and recommendations.
End-to-end expertise from brand strategy through execution, eliminating the need for multiple agency partners.